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AGDA - Australian Graphic Design Association
Address: PO Box 283
City: Cammeray NSW 2062
Country: Australia
The Australian Graphic Design Association (AGDA) is a national, non-profit
organisation which was founded in 1988 to facilitate the advancement of the graphic design profession in Australia.
AGDA conducts an interrelated program of awards, exhibitions, lectures and educational activities for its membership as well as for the wider business community and public.
As a professional association, AGDA seeks to establish fair and productive
working relationships between graphic designers and their clients. The
organisation also seeks to heighten general awareness of the function of
graphic design and its role in creating and maintaining effective methods of visual communication.
AGDA has its National Secretariat in Sydney with State and Territory councils throughout Australia.
AGDA's strategy to fulfil our mission of improving excellence in graphic design is:
1) Encourage and assist students, new designers and practising designers in the development of their design quality and professional practice.
2) Provide educators with feedback on industry expectations of graduates.
3) Assist buyers and users of design in understanding the value of good design and distinguishing between levels of design quality and professional practice.
4) Improve the partnerships between experienced designers and suppliers to the communication process.
5) Educate the general public on good design, its value and what is required to become a professional designer.
These objectives clearly identify our key constituent groups: students,
designers, design educators, buyers and users of design services and the
government.
Our current priority is the education of clients and the government, through publications, expanded promotion of our many existing events, and direct liaison. For example, we liaise with CREATE Australia, an Industry Training Advisory Board (ITAB) to ensure that graphic designer training needs are properly understood and accounted for in educational research and development programs.
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