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NID - National Institute of Design
Address: Main Campus
City: Paldi, Ahmedabad 380 007
Country: India
The National Institute of Design is internationallly recognised as one of the foremost institutions in the field of design education. NID has been recognised as a Scientific and Industrial Research Organisation by the Ministry of Science and Technology, Govt. of India.
Set up 1961, NID today is the premier design hotspot of the country, providing research, service and training in industrial design and visual communication. It is still relatively small, with about 250 students.
For NID, the essential characteristic of a profession is that its practice is required by society. Professional education, therefore, involves not only the teaching of theory, but practice under supervision as well. It is both learning to know and learning to do. Teachers of design have to teach theory as well as practice.
Much of the learning is through a process of internship and the relationship between the teacher and student is powerfully reinforced by the harsh tests such practice provides.
To assist the Professional Education Programme, NID also utilises several activities, which include its Design Service and Research Unit, Outreach Programmes and its Design Cells in Delhi and Bangalore.
COURSES
There are three main streams:
1.Industrial design
2.Communication designs which includes video programming and film, animation and graphic design
3.Textile and apparel design
NID has advanced courses of each compressed into two and a half years to three years duration for graduates of architecture, engineering, fine and applied arts.
The other, of four and a half years duration, is for school leavers. And that’s NID’s trump card. Academic evaluation at NID is a system of constant performance review by an internal jury. No marks and examinations here.
A good academic track record is not the last word here. Enterprise, creativity, logical thinking and the ability to visualise are the basic requirements for a gate pass to NID. The NID programme has two entry levels.
Rigorous aptitude tests and interviews at the entrance level judge your ability to solve a problem through a wellchalked out design. The process of elimination begins as soon as you apply, as seats are limited.
ALUMNI
Titan watches, HMT machine tools, the Kinetic moped and the Symphony air cooler reflect the NID alumni expertise. Graduates have excelled in advertising, education, craft promotion, development communication and the textile industry. Names worth a mention are textile designer David Abraham, photographer Dayanita Singh, graphic designer Preeti Vyas Gianetti, automobile designer Rajesh mirajkar and puppeteer Dadi Padamji.
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